All the tips, tricks and tools used by content marketers for publishing and sharing content that engages and persuades are useless if the content itself doesn’t strongly resonate with their target audience.
But just how do you identify the type of content that speaks strongly to an audience?
This week on #contentchat, Ira Haberman of Atomic Reach joined the discussion to share “How to Create More Audience Centric Content.”
A spirited group of 66 content marketing professionals contributed to the chat making for a summary (below) rich in marketing wisdom, tips and tricks.
Q1 – What exactly is audience-centric content?