It helps build SEO; provides useful information to potential customers; builds thought leadership and community; builds trust and brand loyalty: all of which contribute to increased sales.

But how do you convey this to top level executives who are new to content marketing?

This week our #contentchat guest, Lisa M. Hinz, Founder of LMHinz Marketing, attempted to answer that question during a discussion about  “Getting Internal Buy-In for Content Marketing.” You can read our summary of the chat, below.