But an abundance of quality content isn’t always easy to create.
Just as a large portion of the success of any play lies in the casting, content marketing success is largely dependent on identifying and recruiting effective content creators.
This week on #ContentChat, Erika Heald (@sferika), Head of Social Media and Content Marketing for Anaplan, shared her tips on the topic during a discussion entitled, “Finding Content Creators for Your Content Marketing. She was joined by our community of digital marketing professionals who had many of their own ideas on the subject.
You can read our summary of the chat, below.