Human to human marketing is the term Bryan Kramer uses to explain what amounts to a revolution in his field: a turn away from broadcast marketing and toward online interaction between individuals.
As CEO of PureMatter and author of the book, There is No More B2B or B2C: It’s Human to Human #H2H, Kramer educates brands and marketers on the finer points of building online relationships. As content marketers are fully aware, such relationships fuel the purchase of goods and services online.
But just how can a brand, a company or organization usually symbolized by a logo, build relationships online? According to Bryan, this important customer experience and online marketing task is best left to employee advocates.
We asked Bryan to share more about “Human to Human Marketing” on this week’s #contentchat. You can view our summary of the chat, below.