Authentic video marketing, done well, can elicit the type of personal connection with an audience that content marketers dream about.

Statistics make a powerful case. For example:

• A video elevator pitch for your product can increase a viewer’s understanding of what you offer by 74%. 
• YouTube is the number 2 search engine in the world.
• 80% of website visitors will watch an entire video, while only 20% will read content all the way through.

But just what level of expertise and technology is required for effective video marketing and how do you measure your results?

This week Personal Branding Consultant, Tonte Bo Douglas joined the chat to answer those questions and a few more.  Our enthusiastic group of content marketing pros chimed in with their own tips.  You can view the summary, below.