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The ROI of Fun Content for B2B Brands

Tom Treanor quote

Everyone knows that fun content has a tendency to go viral online.

That’s because content that delights and engages us just begs to be shared.

But does fun content really benefit B2B organizations?

This week on #ContentChat, Tom Treanor, director of content marketing for Wrike project management and collaboration software, will help us answer the question, “What’s the ROI of Fun Content for B2B Brands?”  He was joined by an enthusiastic group of marketing pros who had their own thoughts on the subject. You can read our summary of the chat, below.

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  • About Smarter Shift

    Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.

    Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?