Everyone knows that fun content has a tendency to go viral online.

That’s because content that delights and engages us just begs to be shared.

But does fun content really benefit B2B organizations?

This week on #ContentChat, Tom Treanor, director of content marketing for Wrike project management and collaboration software, will help us answer the question, “What’s the ROI of Fun Content for B2B Brands?”  He was joined by an enthusiastic group of marketing pros who had their own thoughts on the subject. You can read our summary of the chat, below.