LinkedIn content marketing requires a slightly different approach from marketing on other online social sites.
As a networking hub for career-minded professionals as well as businesses, it offers opportunities to content marketers that other social media platforms lack. However, the focus is on business. So content marketers seeking to share content there need to keep professionalism in mind at all times and follow LinkedIn rules and etiquette.
This week, we asked our #ContentChat community to share their tips for using LinkedIn for content marketing. The conversation that ensued featured many useful tips for anyone interested in getting more from their activity there.
You can view our summary of the chat, below.
https://storify.com/jenisefryatt/tips-for-sharing-content-on-linkedin