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#ContentChat

LinkedIn Content Marketing Tips

Jade Phillips quoteLinkedIn content marketing requires a slightly different approach from marketing on other online social sites.

As a networking hub for career-minded professionals as well as businesses, it offers opportunities to content marketers that other social media platforms lack.  However, the focus is on business. So content marketers seeking to share content there need to keep professionalism in mind at all times and follow LinkedIn rules and etiquette.

This week, we asked our #ContentChat community to share their tips for using LinkedIn for content marketing.  The conversation that ensued featured many useful tips for anyone interested in getting more from their activity there.

You can view our summary of the chat, below.

https://storify.com/jenisefryatt/tips-for-sharing-content-on-linkedin

 

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  • About Smarter Shift

    Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.

    Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?