Smarter Shift is proud to announce that Lucy Rendler-Kaplan is joining its popular Twitter chat on content marketing, #contentchat, as co-moderator.
Lucy will work in tandem with Smarter Shift content marketing strategist and long-time #contentchat moderator, Jenise Fryatt.
She replaces former co-moderator Lorrie Guerrieri, who left due to outside job obligations.
Lucy is a marketing veteran, with close to 17 years experience in field marketing management public relations and social media marketing. Both in-house and as a consultant, Lucy has created, developed and managed marketing projects for organizations including: Red Bull North America, ONE Coconut Water, Camel and Ethos Water, to name a few.
Most recently, Lucy left corporate America to work as a consultant, focusing on small businesses and start-ups to design effective social media and marketing strategies to jumpstart brand growth. In addition to strategic business development efforts, she directs media relations, branding, advertising and website development.
As a social media consultant, Lucy works with companies in auditing their current social media efforts and creating a comprehensive social media strategy that aligns company-wide objectives through social business practices.
With an early background in journalism, Lucy regularly contributes to a number of NFL and music blogs, as well as her own, with a diverse focus encompassing Lucy’s passion not only for networking and marketing but also for fitness. She spends her free time honing her photography skills, running and watching an excessive amount of true crime shows.