Imagine marketing content that:
- is timeless
- portrays a product, service or service provider in the best light possible
- provides value to potential clients by addressing issues they care about
That is what evergreen content achieves when done right. It’s the content marketing gift that just keeps giving!
But what’s the best way to identify evergreen content opportunities and make the most of them?
This week we asked our community of content marketing professionals for their tips on creating evergreen content. You can read our summary of the chat, below.