This week leadership and social media marketing maven Ted Coiné joined #ContentChat to share his tips on personal branding with the community.
Just what is personal branding and why is it important for content marketers? It has to do with finding a job.
You may have the best resume and the most impressive LinkedIn profile but a quick search of your name online could yield eye-opening results that you never intended. By the same token, achievements and publications that appear in online searches can enhance a reputation tremendously.
Thus, personal branding, the act of purposefully shaping this online image is fast becoming a necessary endeavor, particularly for those seeking work in digital marketing.
As Chief Marketing Officer of the content marketing and employee advocacy firm, Meddle.it, and editor of C-suite oriented blog OPEN for Business, Ted’s stance at the crossroads of social and leadership gives him a unique perspective on the subject.
Ted is also a Forbes Top 10 Social Media Power Influencer, an Inc. Top 100 Leadership Expert, An Inc. Top 100 Speaker and one of Business News Daily’s 15 Twitter Accounts Every Entrepreneur Should Follow. His latest book, A World Gone Social: How Companies Must Adapt to Survive combines his insights on these topics with valuable information drawn from intensive research.
Needless to say the chat was very well attended (trending on Twitter, once again) and featured even more insights and tips from our community of content marketing pros.
You can read our summary of the chat, below.