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#ContentChat

Tips for Getting Started in Content Marketing

Jim Katzaman quote

 

Getting started in content marketing can be quite overwhelming.

Successful content marketers are master story-tellers; know their way around different types of media as well as social media platforms; and are quick learners who, more often than not, determine and teach themselves whatever they need to know. And that’s just the tip of the iceberg.

This week on #contentchat, we decided to ask our community of veteran digital marketers to share what they’ve learned about this relatively new field. The following summary of the chat is filled with wisdom, encouragement and practical tips sure to give any newbie a great start.

 

 

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  • About Smarter Shift

    Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.

    Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?