This week on #ContentChat, Tatu Digital Media CEO Janet Fouts, joined us to discuss the topic of mindful marketing.
The relentless public scrutiny facilitated by the Internet and social media has caused marketers to embrace authenticity like never before. But is authenticity, itself, enough? Or is it just one aspect of a new approach to marketing which seeks greater, more aligned brand objectives that resonate with the values of today’s clients and customers?
Janet has established herself as a leading voice on this topic. Her best-selling book, Soul of Success, co-authored with Jack Canfield, is available on Amazon in Canada and the U.S. and her next book, Mindful Social Marketing- How Authenticity and Generosity are Transforming Marketing, will be available in October. She also moderates the #mindfulsocial Twitter chat Tuesdays at 10 am PST.
As always our brilliant community of content marketing pros was on hand to share their two cents as well as ask their own questions on the topic.
You can read our summary of the chat, below.