Holidays are a tricky time for content marketing.
On one hand holidays are perfect times to create and share content that is light and festive in nature. More shopping also takes place around many holidays, which can be great opportunities for marketers.
On the other hand holidays can result in increased noise and competition for attention online—or, conversely, a decrease in online activity as a result of more events and tasks that take us off line.
#ContentChat co-moderator Lucy Rendler-Kaplan thought this week would be a great time to ask content marketers for their tips and insights regarding content marketing during holidays. So we took her questions to the community and of course gained some very useful information. You can read our summary, below.