Anyone who uses social media for marketing knows that fan content is marketing gold.
It can greatly increase brand reach and lend authenticity to your marketing that creates lead-building trust and brand loyalty.
However, that value is greatly diminished when we don’t find, capture and make good use of fan content as part of a solid marketing strategy.
This week on #contentchat, we asked Pixlee Marketing Manager Juliet Carnoy to help us dig into how to make the best use fan content for content marketing. Pixlee is a visual marketing platform that helps brands to market and sell with real customer photos and videos.
You can read our chat summary, chock full of useful resources, below.