This week #contentchat hosted Brian Honigman, of Honigman Media, who shared his tips for determining topics to cover in your content marketing.
Brian is the CEO of Honigman Media, a content marketing consultancy that provides strategy on content distribution and content production services to clients like the Weather Company, Reuters, People Magazine, and others. As a content marketing and social media consultant, Brian is a regular contributor to the Wall Street Journal, Forbes,Entrepreneur, and others.
With more than 80 participants on this fast-paced chat, the discussion featured an abundance of value-packed nuggets of wisdom. Brian, himself, shared the most tweets covering everything from new ideas for digging up important information about customers to how to determine if your content is actually resonating with your audience.
You can view our summary of the chat, below.