About Smarter Shift

About Smarter ShiftSmarter Shift gives you the tools, expertise, and back-up support to maximize your use of social and mobile media, by positioning your organization as a leading source of knowledge and value. We’ll start out with a phone call to begin assessing your needs. Then we can help you with a suite of four services that are fully customized to your needs and budget:

  • Campaign design: Map out a social media strategy that matches your choice of social and mobile platforms to the audiences you need to reach. Then develop an editorial plan for your specific audience and campaign objectives.
  • Original content: Produce or acquire a steady stream of original content, to keep your campaign fresh and continue building your online audience.
  • Building community: Form face-to-face communities that parallel and boost your online presence, to give your social strategy a real-world impact.
  • Social Media Coaching: If you aren’t sure where to get started, or what to do next, we offer coaching by the hour or the day.
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  • About Smarter Shift

    Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.

    Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?