Adapting the Journalism Tradition
Smarter Shift President Mitchell Beer and Social Media Strategist Jenise Fryatt both originally trained as reporters. Beer spent seven years in journalism, including almost three years in Canada’s Parliamentary Press Gallery. Fryatt worked in television production and reported for a community newspaper in southern California.
That’s why we’ve been excited and a bit fascinated to see so many other ex-journalists moving into the world of content marketing. We think the resulting mix of editorial traditions is good news for marketing, and great news for client organizations and the audiences they’re trying to reach.
Smarter Shift’s approach to content strategy adapts the best traditions of daily journalism to online communications…with a few important differences.
We do deliver snappy, accurate content while it’s fresh, in as many languages as necessary. That’s why one of our writers once walked into our operations centre at a major event, looked around in wonder, and exclaimed: “You’re setting up a professional newsroom from a standing start!”
We don’t operate as an independent news source and we never practice “gotcha” journalism. Our clients review every word before it’s published, and our highest goal is to use smart, honest content to help organizations meet their objectives.
Our work is built on a journalist’s passion for accurate, responsible storytelling and clear, precise writing.
- As your social media presence grows, you can count on us for responsible, third-party reporting: no commentary, no editorializing, just the facts. We tell the story as it happened…creating a platform for as much opinion, commentary, and debate as any online community can produce.