Mitchell Beer, President
Profession: Chief company strategist, audience development and content specialist. Rumoured to be a frighteningly fast writer. Curator of The Energy Mix, our twice-weekly e-newsletter on climate, energy, and the shift to a low-carbon
Years of experience: Seven as a journalist, 25-plus as a conference publisher, 30-plus as a sustainable energy specialist
Industry affiliations: Deputy Director, Trottier Energy Futures Project, September 2011 to May 2013. Founding Chair, GMIC Sustainable Meetings Foundation, 2011-2012. Blogger or columnist, The Huffington Post, The Energy Collective, CSRwire, MeetingsNet Extra. Member, board of directors and conference programs committee, Green Meeting Industry Council (GMIC), 2009-2012. Member, Board of Trustees, MPI Foundation Canada, 2005–2008. Project manager, study of the economic impact of the Canadian meetings industry, MPI Foundation Canada, 2007–2008.
Recognition: Climate Reality leader, 2013; Global Certification in Meeting Management (CMM), December 2003.
Favourite reading: Online news updates from The Washington Post, The Huffington Post, the Canadian Broadcasting Corporation, and SciDevNet. Rework by Jason Fried and David Heinemeier Hansson, Confessions of a Radical Industrialist by Ray Anderson, Reality Is Broken: Why Games Make Us Better and How They Can Change the World by Jane McGonigal, Conferences That Work by Adrian Segar, Getting Green Done by Auden Schendler, Natural Capitalism by Amory and Hunter Lovins and Paul Hawken, storyofstuff.org by Annie Leonard, The Upside of Down by Thomas Homer-Dixon, Climate Wars by Gwynne Dyer, The Tipping Point by Malcolm Gladwell, The Ghost Map by Steven Johnson, Ethics and Corporate Social Responsibility in the Meetings and Events Industry by Elizabeth Henderson and Mariela McIlwraith, The Antibiotic Paradox by Stuart B. Levy, MD, The Best-Laid Plans and The High Road by Terry Fallis, Spoke by Coleman.
Passions: Sustainable energy technologies; online content strategies as if audiences mattered; a properly funded public education system; smart research solutions that enable organizations and communities to do well by doing good.
Proud moment: Building a model wind turbine out of wooden stir sticks with my daughter when she was 11 years old. (Now studying interior architecture at Toronto’s Humber College, she’s ‘way beyond that.)
Favourite quote: “The plural of anecdote is not evidence.”
Jenise Fryatt, Content Marketing Specialist
Profession: Social Media Strategist, Blogger, Content Marketer
Years of experience: Four as a content marketing strategist, 20 as a small business marketer
Industry affiliations: MPI Southern California, GMIC
Favourite reading: Copyblogger; Conferences That Work; It’s All Virtual; Sustainable Destinations; Plannerwire; V3 Integrated Marketing; DIY Blogger; Jeff Bullas Blog; Reality is Broken; Trust Agents; Delivering Happiness; All Harry Potter; Orson Scott Card; Autobiography of a Yogi; A Course in Miracles; All Dune Books; A Stranger in a Strange Land
Passions: Improv, Yoga, Karaoke, Dancing, Theatre, Traveling, Gardening, and Social Media
Proud moment: Completing two research papers for MPI—one on virtual meetings and one on hybrid events—with an AMAZING team; joining The Conference Publishers and helping to launch Smarter Shift.
Favourite quote: “Everyone has the right to make an ass of themselves. You can’t let the world judge you too much.”
Karen Irving, Content Management Specialist
Profession: Social Media Advisor and Managing Editor
Years of experience: Many.
Favourite reading: The Yiddish Policeman’s Union by Michael Chabon, The Diviners by Margaret Laurence, A.D. 500—A Journey Through the Dark Isles of Britain and Ireland, by Simon Young.
Passions: Knitting and spinning—and blogging about the next stage of parenting at After The Kids Leave; family history and history in general; anything that challenges the brain and touches the heart.
Proud moment: Watching both our children grow into smart, caring, independent adults who aren’t afraid to speak their minds and try new things.
Favourite quote: “Haud ullis labentia ventis.” (“Yielding under no winds.”)—Clan motto, Irving of Bonshaw
Greg Ruby, Social Media & Content Management Specialist
Profession: Content and social media strategist, trade show and meeting professional, recovering accountant.
Years of experience: 35+ (counting back to his first trade show experience at age 12).
Industry affiliations: Green Meeting Industry Council, International Association of Exhibitions and Events
Service and recognition: Chair, Social Media Task Force, Professional Convention Management Association, 2012. Future Leader of the Industry, International Association of Exhibitions and Events, 2007. Customer Service Manager of the Year, Association of Convention Operations Management, 2005. Holder of five meeting, tourism, and exhibition industry certifications.
Favourite reading: Sherlock Holmes and Nero Wolfe mysteries; novels by Tom Clancy and John Grisham; Maryland history.
Passions: Diehard fan of coin collecting, the Baltimore Orioles, and the Baltimore Ravens.
Proud moment: My next accomplishment.
Favourite quote: “Attitude is a little thing that makes a big difference.” – Winston Churchill
Sylvie Lavoie, Bookkeeper
Years of experience: Over 12 years.
Bio: Proprietor of YSL Consulting, a consulting company that specializes in bookkeeping, accounting, and financial management services. She brings more than a dozen years’ experience with small and medium-sized clients in a variety of sectors, including services, retail, construction, photography and graphic design, and non-profit organizations.
Passions: Running, playing futsal, reading, knitting and spending quality time with her family and two cats.