The Content Life Cycle: Putting Your Knowledge

to Work

life_cycle_graphicThe Content Life Cycle is Smarter Shift’s strategy map for connecting content and communities through social media.

It starts with solid planning, to understand who you need to reach, where you can find them online, and—most important—why you want to talk to them. Then it takes you through the process of producing or repackaging content, to give your message the widest distribution and most powerful impact. With smart analytics and strong evaluation, every piece of online outreach becomes a learning experience, to help you do even better next time.

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  • About Smarter Shift

    Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.

    Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?