The Content Life Cycle: Putting Your Knowledge
The Content Life Cycle is Smarter Shift’s strategy map for connecting content and communities through social media.
It’s a tool to help you understand who you need to reach, where you can find them online, and—most important—why you want to talk to them. Then it takes you through the process of producing or repackaging content, to give your message the widest distribution and most powerful impact. With smart analytics and strong evaluation, every piece of online outreach becomes a learning experience, to help you do even better next time.