Who’s Behind Smarter Shift?

Laptop in classic libraryThe Smarter Shift team works with a network of communicators and social media specialists to deliver the mix of services you need to design and create the right online presence for any purpose.

Smarter Shift is a creation of The Conference Publishers, one of the world’s leading specialists in capturing and repurposing conference content.

The company had documented more than 3,000 meetings and events in more than 200 communities. But its clients were missing a golden opportunity: Most of them had no consistent strategy to integrate their very best content with their broader communications efforts. They needed a Smarter Shift to take full advantage of information and intelligence that could still make a difference for their members, customers, or stakeholders.

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  • About Smarter Shift

    Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.

    Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?