Last Friday, the Canadian Broadcasting Corporation reported that Prime Minister Stephen Harper had written to U.S. President Barack Obama in late August, proposing “joint action to reduce greenhouse gas emissions[…]
Just as social media platforms have helped set the practices, etiquettes, and philosophies behind online community management, there are times when the platforms are reshaped by the online movement they’ve[…]
BALTIMORE, June 23: Verbatim video died of advanced obsolescence today, gasping its final breath as a credible method of repackaging conference content. Death occurred at about 2:30 PM Eastern, with the[…]
Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.
Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?