Events are content marketing?
According to B2B content marketers, they sure are.
In fact in a new report by Content Marketing Institute and Marketing Profs, B2B content marketers rated in-person events as[...]
Last Friday, the Canadian Broadcasting Corporation reported that Prime Minister Stephen Harper had written to U.S. President Barack Obama in late August, proposing “joint action to reduce greenhouse gas emissions[...]
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Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.
Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?