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    • How to Use Google+ Hangouts to Generate Content

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    • Five Ways that Spammers Make Content Marketing Look (Even) Better

      May 23, 2013

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    Five Ways that Spammers Make Content Marketing Look (Even) Better

    • May 23, 2013

    An email promo we received late last week from a vendor named “Ryan B” was a great example of the inflexion point between traditional mass marketing and genuine community building[...]

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    How Will Marketing Change in the Future?

    • May 21, 2013

    A summary of a Twitter chat on “The Future of Marketing” with B2B Marketing Insider’s Michael Brenner.

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    Does a Carbon Investment “Bubble” Offer Hope to the Sustainability Movement?

    • May 17, 2013

    This week The Energy Collective published Smarter Shift President Mitchell Beer’s blog about how the perilous future of carbon investment may affect the climate action movement.

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    Around The Community · Featured Blog

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    Abercrombie & Fitch: A Content Marketing Fail

    • May 13, 2013

    When my wife was in social work school many years ago, she and her classmates learned the art of the positive reframe: helping a therapy client retell their own story[...]

Most Recent

Around The Community · Featured Blog

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Breathe New Life Into Old Content with Newsjacking

  • May 9, 2013

Here’s a great antidote for anyone who’s scrambling to find a topic for their next blog: Read your favourite news feed, find a hot topic that you genuinely find interesting,[...]

350.org home page

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What Grassroot Campaigns Can Teach Content Marketers

  • May 7, 2013

Summary of a Twitter chat on what advocacy campaigns can teach content marketers.

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Hildy Johnson

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Journalist or Marketer? History Sets Your Content Marketing Style

  • May 2, 2013

Why does content marketing need journalists? Because the focus is on telling stories.

writer's block

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Tips & Inspiration for Creating Consistent, Quality Online Content

  • May 2, 2013

Summary of a #ContentChat Twitter discussion on tips and inspiration for generating consistent, quality content for online marketing.

Scott Lum

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Content Marketing: What kinds of content should I focus on?

  • April 26, 2013

Choosing the kinds of content to focus on in your marketing was the topic for the January 21 #ContentChat. Our guest was Scott Lum, Senior Digital Marketing Director for Microsoft. #ContentChat takes place each Monday at 3 pm est.

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New Survey Takes the Pulse of Canadian Associations

  • April 24, 2013

For the second year, our friends and colleagues at Greenfield Services are conducting an extensive survey to track the big issues facing Canadian associations. And for the second year, we’re[...]

sponsor list

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Event Sponsorships: How to Create Win-Win Solutions

  • April 23, 2013

Landing sponsors for your event is a tough job that is getting tougher. Drastic changes forced on marketers by the advent of the internet, social media and mobile communication  have[...]

newsroom

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Why Smart Companies are Snapping Up Journalists for Content Marketing

  • April 18, 2013

With the slow demise of ad supported media it was inevitable that journalists would begin finding their way to content marketing. After all, few other professions focus more intently on[...]

Google+ Hangout

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How to Use Google+ Hangouts to Generate Content

  • April 16, 2013

Storified summary of a Twitter chat with Elaine Lindsay about how to use Google+ Hangouts to generate content for content marketing.

post its

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2

Why Sporadic Posting on Social Media Doesn’t Work

  • April 12, 2013

When I first started learning to use social media to market my audio visual company, one of the first things I noticed was that the people who had the most[...]

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    Discuss the hottest content marketing and event industry issues on the #ContentChat Twitter chat, every Monday at noon Pacific/15:00 Eastern/21:00 CET. Click here to find out what our next topic will be.
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    • ALT="email_spam"Five Ways that Spammers Make Content Marketing Look (Even) BetterMay 23, 2013
    • bust with 3D glassesHow Will Marketing Change in the Future?May 21, 2013
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    • ALT="mike-jeffries-abercrombie-&-fitch-anti-plus-size-controversy-meme"Abercrombie & Fitch: A Content Marketing FailMay 13, 2013
    • Google+ HangoutHow to Use Google+ Hangouts to Generate ContentApril 16, 2013
    • The Tempest Over MPI’s Virtual Access PassJuly 7, 2009
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    • Mitchell Beer on:Abercrombie & Fitch: A Content Marketing Fail
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    • Journalist or Marketer? History Sets Your Content Marketing Style | Smarter Shift by The Conference Publishers on Staff Team
  • About Smarter Shift

    Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.

    Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?
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