We’re pleased and proud to present this guest post from Meredith Low, Principal of Meredith Low Consulting in Toronto. Meredith is in Ottawa this week, attending and speaking at the[...]
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mitchellbeer @mitchellbeer: RT @ArashMadani: CBC, by the way, has not gone to break in over two hours. Peter Mansbridge has barely exhaled. Grand work by our public br… 3 days ago
Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.
Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?