Developing a Human Voice for Content Marketing

The experts agree: successful content marketing requires a human approach.

Whether developing your brand’s voice through the content you create and post online; or building relationships with your audience on social media; being accessible, friendly and personable are essential.

But just how is this successfully accomplished through media that limit our ability to express and read so many social cues? This week on #ContentChat, our large community of content marketing pros addressed this topic.  You can read our summary of the chat, below.

 

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  • About Smarter Shift

    Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.

    Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?