Building Community

Building CommunityYou can make your social media community the perfect place for people to chat, connect, and share ideas and information. But if your overall strategy depends on that group taking action, a great conversation may not be enough to create the change you’re looking for.

Depending on your audience, your message, and the call to action you’re trying to deliver, Smarter Shift can help you bridge the gap from social media to the face-to-face world. The first step is to sort through a menu of options that includes:

  • Hosting a workshop or webinar series
  • Designing a hybrid meeting—part face-to-face, part virtual—that works brilliantly for both audiences, and draws in new groups of participants who never wanted to cross three or more time zones to attend your national or global conference
  • Raising your profile and extending your reach through the workshops, conferences, and trade shows where your audience already gathers
  • Targeting your online message to face-to-face and virtual communities that are most likely to respond and take action.
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  • About Smarter Shift

    Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.

    Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?