If you rely on live events for education, marketing, professional networking, or organizational development, you might need a quick primer in low-carbon meeting design to weather the next economic and[…]
BALTIMORE, June 23: Verbatim video died of advanced obsolescence today, gasping its final breath as a credible method of repackaging conference content. Death occurred at about 2:30 PM Eastern, with the[…]
One of the best new strategies for making conferences more audience-friendly and less carbon-intensive might soon be dead on arrival—not because the answer is incorrect, but because event organizers are[…]
Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.
Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?