Summary of a Twitter chat about content marketing during holidays.
Category: Social Media & Content Marketing
The words have almost become a mantra providing background noise as we content marketers go about our daily tasks.
The statistics are also difficult to ignore.
They’re usually the simplest things, the elements you assume will be in place in any organization before campaign planning gets under way. (Rule #1: Make no assumptions.)
The notices are compelling when they’re sent by organizations you actually want to hear from. Not so much when the senders have been more interested in building their lists than in understanding whether the people who make up their target audiences actually want to be in touch with them. Either way, this is a moment of truth for email marketing, and one that any honest, diligent marketer should welcome.
That means a content marketing campaign is most effective when it catches fire with friends of your friends’ online friends—people you couldn’t have reached on your own, who might not even be a part of your own extended network.
A term most often used in economics and marketing, Wikipedia defines it as ” a person or group of people, such as a household, who are the final users of products or services…The consumer is the one who pays to consume the goods and services produced. As such, consumers play a vital role in the economic system of a nation.”