“Video is the future of content marketing.” The words have almost become a mantra providing background noise as we content marketers go about our daily tasks. The statistics are also[…]
We’ve been thinking a lot lately about the unforeseen obstacles that can drive a spike through the smartest, most creative and focused content marketing campaign. They’re usually the simplest things,[…]
If you somehow missed the July 1 launch date for Canada’s new anti-spam legislation, look no farther than your email inbox for reminders of the looming deadline. The notices are[…]
One of the main goals of any online campaign is to mobilize your brand advocates on Twitter or LinkedIn, Google+ or Facebook to amplify your message with their key contacts.[…]
I’ve had a problem with the word “consumer” in its most common application, for as long as I can remember. A term most often used in economics and marketing, Wikipedia[…]