Summary of a Twitter chat about content marketing during holidays.
Category: Social Media & Content Marketing
Social Media & Content Marketing
Tool Review: GoAnimate For Video Content Creation
“Video is the future of content marketing.”
The words have almost become a mantra providing background noise as we content marketers go about our daily tasks.
The statistics are also difficult to ignore.
Social Media & Content Marketing
Breaks in the Chain that Wreck Content Marketing Campaigns
We’ve been thinking a lot lately about the unforeseen obstacles that can drive a spike through the smartest, most creative and focused content marketing campaign.
They’re usually the simplest things, the elements you assume will be in place in any organization before campaign planning gets under way. (Rule #1: Make no assumptions.)
Social Media & Content Marketing
Anti-Spam: A Moment of Truth for Email Marketers
If you somehow missed the July 1 launch date for Canada’s new anti-spam legislation, look no farther than your email inbox for reminders of the looming deadline.
The notices are compelling when they’re sent by organizations you actually want to hear from. Not so much when the senders have been more interested in building their lists than in understanding whether the people who make up their target audiences actually want to be in touch with them. Either way, this is a moment of truth for email marketing, and one that any honest, diligent marketer should welcome.
Social Media & Content Marketing
5 Rules for Mobilizing Your Brand Advocates with Share Pages
One of the main goals of any online campaign is to mobilize your brand advocates on Twitter or LinkedIn, Google+ or Facebook to amplify your message with their key contacts.
That means a content marketing campaign is most effective when it catches fire with friends of your friends’ online friends—people you couldn’t have reached on your own, who might not even be a part of your own extended network.
Social Media & Content Marketing
The Term “Consumer” in Marketing is Insulting, Inaccurate & Doesn’t Fit. Let’s Change It.
I’ve had a problem with the word “consumer” in its most common application, for as long as I can remember.
A term most often used in economics and marketing, Wikipedia defines it as ” a person or group of people, such as a household, who are the final users of products or services…The consumer is the one who pays to consume the goods and services produced. As such, consumers play a vital role in the economic system of a nation.”
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Recent News
What Do You Want to Know About Marketing Events Online?March 24, 2016- Smarter Shift Hands #ContentChat Over to Lucy Rendler-KaplanJanuary 19, 2016
- Brian Honigman on Choosing Topics For Your Content MarketingJanuary 12, 2016
- Building Community via PodcastingJanuary 7, 2016
Monetizing Content: Is The Energy Mix the Next Big Thing in News? on:Broadcast or Narrowcast? Why Search Engine Rank May Not Be Your Goal
Journalist or Marketer? History Sets Your Content Marketing Style - Smarter Shift on:Why Smart Companies are Snapping Up Journalists for Content Marketing
Groundtruthing Keeps Content Marketing Honest - Smarter Shift on:A Moment of Clarity