Integrating Your Conference

Why ONSITE CONTENT is your most precious RESOURCE

Pie Chart

#1 Purpose

Aligning conference content with your organization’s broader objectives and needs

#2 Audience Development

Aligning content formats to reach a wider group of members, advocates, and stakeholders, onsite or not

#3 Meeting Design

Adapting onsite programming and meeting design to suit audience needs and support organizers’ messaging and goals

#4 Before/During/After

Integrating three or four days onsite with 365 days in the life of the organization

#5 Live and Virtual

Connecting live and virtual audiences by linking onsite with online
#6 Among Formats

Targeting different media and levels of detail to specific audiences

#7 Social Media/Client Messaging

Harnessing the power and reach of social media to deliver consistent messaging and content

#8 Platforms

Using print, web, tablet, mobile devices, and onsite plasma screens to deliver layered messaging

#9 Revenue Generation

Fee, free, or a bit of both: Using content to drive advertising, sponsorships, and member satisfaction

#10 Organization Messaging

Using content to reinforce and extend key messaging

#11 Across Multiple Conferences

Developing a content repository from multiple meetings, live and virtual
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    Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.

    Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?