Integrating Your Conference
Why ONSITE CONTENT is your most precious RESOURCE
#1 PurposeAligning conference content with your organization’s broader objectives and needs #2 Audience DevelopmentAligning content formats to reach a wider group of members, advocates, and stakeholders, onsite or not #3 Meeting DesignAdapting onsite programming and meeting design to suit audience needs and support organizers’ messaging and goals #4 Before/During/AfterIntegrating three or four days onsite with 365 days in the life of the organization #5 Live and VirtualConnecting live and virtual audiences by linking onsite with online |
#6 Among FormatsTargeting different media and levels of detail to specific audiences #7 Social Media/Client MessagingHarnessing the power and reach of social media to deliver consistent messaging and content #8 PlatformsUsing print, web, tablet, mobile devices, and onsite plasma screens to deliver layered messaging #9 Revenue GenerationFee, free, or a bit of both: Using content to drive advertising, sponsorships, and member satisfaction #10 Organization MessagingUsing content to reinforce and extend key messaging #11 Across Multiple ConferencesDeveloping a content repository from multiple meetings, live and virtual |