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Media

MediaCvent Blog

Cvent, a global meetings technology and registration company, publishes a regular blog by Jenise Fryatt. Here are some recent examples:

  • 10 Tips for Getting People to Share Your Content, December 2012
  • Monitoring & Sharing Outside Content, December 2012
  • Eight Basic SEO Tips for Improving Your Website’s Online Visibility, November 2012
  • 30 Steps for Getting Started with Social Media Marketing, August 2012
  • Five Easy Ways to Open Doors Using Social Media, July 2012
  • Why Aren’t People Following Me on Twitter?, July 2012
  • Seven Tips for Getting New Traffic From Old Blog Content, June 2012
  • Google Hangouts On-Air: Applications for Events & Meetings, May 2012
  • Five Things Your Attendees Should Know About Social Media, April 2012

CSRwire

CSRwire, a leading source of news, reports, and information on corporate social responsibility and sustainability, published these items by Mitchell Beer.

  • Climate and Energy: Time for Policy to Get Practical, January 2012
  • Will Ontario Dilute Its Green Energy Act?, November 2011
  • Everyday Heroes: Steve Jobs in Perspective, October 2011
  • The Meetings Industry Confronts its Achilles’ Heel, February 2011
  • Sustainable Tourism Needed Bigger Boost from COP 16, December 2010

MeetingsNet Extra

MeetingsNet Extra, an e-newsletter produced by Cambridge, MA-based MeetingsNet, published a regular column by Mitchell Beer from mid-2009 through November 2012. Here are some examples.

  • Hurricane Sandy: How Many Meetings Did Climate Change Take Out This Week?, October 2012
  • An Ethical, Responsible Meetings Industry: Finding Our Way to Imagine, Nation, October 2012
  • As Airlines Stumble, Consider a Hybrid Safety Net, September 2012
  • How Facebook Ads Are Like Conference Sponsors, August 2012
  • Energy Report Pushes Hotels Toward Meaningful Changes, May 2012
  • A Price Tag on Knowledge: When Does It Defeat the Purpose?, April 2012
  • Is Airline Security Worth the Cost?, April 2012
  • Are Convention Center Expansions a Boon or a Bane?, January 2012
  • Solving Problems By Making Them Bigger, January 2012
  • TED’s Monopoly on Cool, October 2011
  • It’s Harder to Hack a Face-to-Face Conversation, September 2011
  • Curing the Hiccups at a Hybrid Meeting, August 2011
  • The Smoke and Mirrors Behind Social Media, June 2011
  • When Hybrid Meetings Rule the Earth, April 2011
  • A Peak-Oil Survival Kit for Meetings, February 2011
  • EventCamp Must Keep Evolving, February 2011
  • A Slight Overshoot on Virtual Events, February 2011
  • Meetings Technology as if Participants Mattered, November 2010
  • The Vulnerability of the Meetings Industry to Climate Change, September 2010
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  • About Smarter Shift

    Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.

    Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?
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