Reports and Case Studies
We did it. You can, too. This mini-case study lays out the steps we took in January 2014 to increase our website traffic 138% in a single month. If you’re a small association or business, all the steps we took are within your reach. But if you’re scrambling to build a consistent online presence, you’re not alone.
In March 2013, the City of Ottawa held a community roundtable to gather public feedback on the next phase of its greenhouse gas (GHG) reduction plan. Smarter Shift produced a summary report that captured the urgent need for local action, as well as the determination of community advocates who wanted to see climate action integrated in all the city’s planning processes. The word clouds captured the differences between the prepared presentations, many of them from city officials, and the more grassroot focus of the community feedback sessions.
Hybrid and Virtual Events Study
In 2011 and 2012, Jenise Fryatt joined with Samuel J. Smith, Ruud Janssen, Rosa Garriga-Mora, and Richard John to produce two research reports on hybrid and virtual events for Meeting Professionals International, the world’s largest association of event organizers. Reports are free to members, or ask us for details.
In September 2010, EventCamp Twin Cities brought 75 participants in Minneapolis together with face-to-face audiences in Basel and Dallas, plus another 550 virtual participants who attended virtually. Along with ECTC Co-Chairs Samuel J. Smith and Ray Hansen, The Conference Publishers co-authored an EventCamp Twin Cities case study on the factors that made the conference a breakthrough in the design of affordable hybrid meetings.
In February 2011, the Green Meeting Industry Council adopted Game ON! as the theme for its annual Sustainable Meetings Conference in Portland, OR. The conference was a milestone for meetings industry associations—the first conference ever to adopt a format that brought the energy, intensity, and teamwork of an online multi-player game to a face-to-face event. Along with Elizabeth Valestuk Henderson, chair of GMIC’s conference programs committee, The Conference Publishers produced a case study of a bold experiment that pointed to a huge new design opportunity for meetings.