Social Media Strategy

There’s not much point opening a Twitter account, setting up a series of LinkedIn pages, or buying into a specific social media technology before you know:

  • Who you’re trying to reach
  • Why you need to reach them, and
  • What you want them to do after you’ve connected.

The choice of platform is tremendously important, but it should be one of your later decisions, not one of your earlier ones: Without a clear, achievable strategy, how will you know whether the tools you’re using are the right ones for the job?

Smarter Shift works with you to:

  • Set specific, measurable goals for your social media campaign
  • Get a clear sense of what success looks like and design a measurement strategy to help you track progress
  • Define the audiences you need to reach
  • Identify the channels and online communities where your audience already gathers
  • Develop the key messages your campaign will deliver.
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  • About Smarter Shift

    Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.

    Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?