Social Media Strategy
- Who you’re trying to reach
- Why you need to reach them, and
- What you want them to do after you’ve connected.
The choice of platform is tremendously important, but it should be one of your later decisions, not one of your earlier ones: Without a clear, achievable strategy, how will you know whether the tools you’re using are the right ones for the job?
Smarter Shift works with you to:
- Set specific, measurable goals for your social media campaign
- Get a clear sense of what success looks like and design a measurement strategy to help you track progress
- Define the audiences you need to reach
- Identify the channels and online communities where your audience already gathers
- Develop the key messages your campaign will deliver.