A carbon reduction study released in mid-December shows how businesses and other organizations can connect the dots between their day-to-day greenhouse gas reduction programs and the sweeping, ambitious targets that[…]
BOSTON — A 5½-hour road trip from Montreal to Boston over the weekend showed that a chartered bus to a conference can be just the right place to deliver content,[…]
If you rely on live events for education, marketing, professional networking, or organizational development, you might need a quick primer in low-carbon meeting design to weather the next economic and[…]
Social Media & Content Marketing
Summary of a Twitter chat on what advocacy campaigns can teach content marketers.
Not long ago, Judy Kucharuk had a chat with event industry heavyweight Richard Aaron of BizBash Media. She shares her experience here. Recently I attended the 2012 GMIC Sustainable Meetings[…]
Raising awareness of sustainability issues at your event is important. But stopping there may not be the best approach. You may want to check out Shawna McKinley’s article about how[…]
To accommodate a special Sustainable Meetings Conference edition of the #eventtable Twitter chat next week, the chat will change from it’s regularly scheduled time of 3 pm est, to 5[…]
What Do You Want to Know About Marketing Events Online?March 24, 2016Smarter Shift Hands #ContentChat Over to Lucy Rendler-KaplanJanuary 19, 2016Brian Honigman on Choosing Topics For Your Content MarketingJanuary 12, 2016Building Community via PodcastingJanuary 7, 2016
Monetizing Content: Is The Energy Mix the Next Big Thing in News? on:Broadcast or Narrowcast? Why Search Engine Rank May Not Be Your GoalJournalist or Marketer? History Sets Your Content Marketing Style - Smarter Shift on:Why Smart Companies are Snapping Up Journalists for Content Marketing
Groundtruthing Keeps Content Marketing Honest - Smarter Shift on:A Moment of Clarity
The Death of Verbatim Conference Video on:How Online Content Management Made Conference Video Obsolete