As a meeting professional, how would you have felt if you’d received the following RFP? Meeting dates: December 15-31 Scope: Nation-wide (United States only) Estimated participants: 50,400 Room nights: None[…]
Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.
Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?