Social Media & Content Marketing
From digital to doorstep: What you see on the screen is just the start. Photo by Siglianok via Wikimedia Commons
For all the great benefits of building a strong presence on social media, what if the best is yet to come?
As a meeting professional, how would you have felt if you’d received the following RFP?
Meeting dates: December 15-31
Scope: Nation-wide (United States only)
Estimated participants: 50,400
Room nights: None
Venues: 4,200
Average participants per venue: 12
Food and beverage: Provided
Audio-visual requirements: None
Air travel: None
Carbon footprint: Local ground transportation; public transit and carpools encouraged
Mythical client: US Department of Health and Human Services
What Do You Want to Know About Marketing Events Online?March 24, 2016Smarter Shift Hands #ContentChat Over to Lucy Rendler-KaplanJanuary 19, 2016
Brian Honigman on Choosing Topics For Your Content MarketingJanuary 12, 2016
Building Community via PodcastingJanuary 7, 2016
Monetizing Content: Is The Energy Mix the Next Big Thing in News? on:Broadcast or Narrowcast? Why Search Engine Rank May Not Be Your Goal
Journalist or Marketer? History Sets Your Content Marketing Style - Smarter Shift on:Why Smart Companies are Snapping Up Journalists for Content MarketingGroundtruthing Keeps Content Marketing Honest - Smarter Shift on:A Moment of ClarityThe Death of Verbatim Conference Video on:How Online Content Management Made Conference Video Obsolete