Summary of a Twitter chat about content marketing for events.
Tagged: Conference Content
BOSTON — A 5½-hour road trip from Montreal to Boston over the weekend showed that a chartered bus to a conference can be just the right place to deliver content, generate discussion, and help participants get ready for the networking and knowledge sharing ahead of them.
Broadcast approaches continue to lose their effectiveness while marketers everywhere scramble to adjust to a new world, in which quality content is at the centre of a sound marketing strategy.
If the goal of your content marketing program is to get the very best of your organization’s message out to the widest possible audience, your latest conference is probably a good place to look for source material.
One of the best new strategies for making conferences more audience-friendly and less carbon-intensive might soon be dead on arrival—not because the answer is incorrect, but because event organizers are asking the wrong questions.