Since its beginning, nearly three decades ago, The Conference Publishers has been all about content. Focused on the valuable information produced by conferences and meetings, the company pioneered the art[…]
Michele Bruno, a noted information resource on both tradeshows and event marketing, addresses how organizations can enlist exhibitors in their efforts to switch to more content-oriented forms of marketing. Two[…]
Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.
Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?