Social Media & Content Marketing
On this week’s #Eventtable Twitter chat, Mariela McIlwraith wanted to discuss how connecting with industry outsiders can increase the impact of our events. So we started by sharing about communities[…]
Social Media & Content Marketing
You know all the wonderful things a well-executed social media strategy can do for an event. Among many benefits, social media can improve the quality of networking and information access[…]
Storytelling is the heart of improv, an artform that’s near and dear to me. It’s also at the heart of how humans have communicated and processed information for centuries, something[…]
Social Media & Content Marketing
Have you tried the social image sharing site known as Pinterest? Kari Rippetoe shares a few tips here for using it to effectively market your event or business. Hi,[…]
If you’re like Deborah Pannell of Eventwist, you’ve had it with traditional marketers shouting at you everyday. But are you taking this into account as you plan your events? Here[…]
Our topic for Monday’s #Eventtable chat was “Blogging Tips for Event Websites” and plenty of prolific event industry bloggers showed up to provide their input. Though I had originally planned[…]
Social Media & Content Marketing
Jeff Korhan isn’t just another social media “guru.” His website, New Media and Small Business Marketing recently ranked among the Top 100 Small Business blogs in the world by[…]
Social Media & Content Marketing
Event hashtags are great ways to corral social media communication about your your event in one place. But they can also be used for marketing; building community; disseminating information; networking;[…]
How can associations make the best use of the new marketing and communication tools provided by social media? KiKi L’Italien, President of Amplified Growth, Inc. will help us to answer[…]
Our guest on the May 14 chat was long-time association supplier David McKnight of Digital Publishing who shared his input on how hybrid events can be used by associations.
What Do You Want to Know About Marketing Events Online?March 24, 2016Smarter Shift Hands #ContentChat Over to Lucy Rendler-KaplanJanuary 19, 2016Brian Honigman on Choosing Topics For Your Content MarketingJanuary 12, 2016Building Community via PodcastingJanuary 7, 2016
Monetizing Content: Is The Energy Mix the Next Big Thing in News? on:Broadcast or Narrowcast? Why Search Engine Rank May Not Be Your GoalJournalist or Marketer? History Sets Your Content Marketing Style - Smarter Shift on:Why Smart Companies are Snapping Up Journalists for Content Marketing
Groundtruthing Keeps Content Marketing Honest - Smarter Shift on:A Moment of ClarityThe Death of Verbatim Conference Video on:How Online Content Management Made Conference Video Obsolete