Summary of a Twitter chat about harnessing your event content for online event marketing.
Tagged: content capture
If the goal of your content marketing program is to get the very best of your organization’s message out to the widest possible audience, your latest conference is probably a good place to look for source material.
And once that content is in hand, what do you do to wring every ounce of impact, exposure, and momentum out of the new knowledge you’ve generated?
Since its beginning, nearly three decades ago, The Conference Publishers has been all about content. Focused on the valuable information produced by conferences and meetings, the company pioneered the art of content capture at events, creating summaries, newsletters, news briefs, white papers, and more out of live presentations.
Developing a content strategy for your meeting or event can be daunting, but by pulling your team together and asking a few questions you can get a good handle on what needs to be done. Here are a few ideas to get you started.