Making the complex simple: it sounds like an impossible task, but if you’re involved in online content creation and curation, it’s essential.

In fact, you could say it’s at the core of what we do.

Think of it as a translation service. Just as translators take written or spoken material in one language and make it understandable to someone with little or no knowledge of that language, content creators and curators take complex, wild, opaque ideas and turn them into something readers can understand.