Summary of a Twitter chat about creating an editorial calendar for content marketing.
Tagged: content management
And once that content is in hand, what do you do to wring every ounce of impact, exposure, and momentum out of the new knowledge you’ve generated?
It didn’t happen overnight, but old-style recycling—the kind that involves paper, plastic, metal, compost—is deeply enough embedded in our culture and our consciousness that most of us do it all the time. So here’s the question: if content is the most precious resource in our organizations’ hands, how long will it take before the New Three R’s become common practice?
If you’re very lucky, you work for an association that has a clear vision of what it takes to produce solid, factual content, and why that content matters to members.
If not, chance are you’re selling your members, sponsors, and stakeholders short.
Though a fairly recent term, “content marketing” describes a strategy that is taking over traditional marketing. Jeff Korhan gives a brief overview here.
Content marketing is an interesting practice. It is something some of us have done well for most of our careers without even knowing that it had a name. Seriously, I have an MBA and I don’t recall learning about it then, or throughout my 30 years as a marketer.