Repurpose. Reformat. Redistribute. They’re the new Three R’s of content management for associations and businesses. And they hark back to the practicality and resource efficiency behind the original environmental mantra[…]
Though a fairly recent term, “content marketing” describes a strategy that is taking over traditional marketing. Jeff Korhan gives a brief overview here. Content marketing is an interesting practice. It[…]
Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.
Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?