Summary of a Twitter chat on what advocacy campaigns can teach content marketers.
Tagged: Corporate Social Responsibility
Led by Jill Taub Drury and the team at Drury Design Dynamics, the New York Metro Chapter of ISES (International Special Events Society) presented its second annual Sustainability Summit at the Rubin Museum of Art this past Tuesday, April 3rd. The ambitious late afternoon/evening program included educational workshops, presentations and an expert panel discussion. After being well educated and inspired, attendees were invited to mingle with experts and other guests in a stylish alternative to the traditional trade show floor, dubbed “Marketplace 2.0.” Add the sumptuous offerings of Stephen Starr Events (cold curried pea soup topped with lobster and an assortment of local artisan cheeses were among my personal favorites), and you get a sense of just how luxurious sustainability can really be!
Not long ago, Judy Kucharuk had a chat with event industry heavyweight Richard Aaron of BizBash Media. She shares her experience here.
Recently I attended the 2012 GMIC Sustainable Meetings Conference in Montreal, Canada. As a GMIC Member, I look forward to the annual conference as a way to “reconnect, realign and reinvigorate”. The energy at the annual conference is palpable, as like minded individuals gather to share information and their vision for the future of the sustainable meetings industry.
So often in the past, we have turned a blind eye excusing questionable practices with the phrase, “It’s just business.” But in this age of transparency, is that the best approach?
If like so many this week, you are thinking about what constitutes a top influencer in the meeting/event industry you may want to join Monday’s #eventtable chat entitled, Meeting/Event Industry Influencers: Who Are They, Really? at 3 pm est on Twitter.
What are the new event sustainability standards and what do the mean for event professionals? We will address that question during the next #eventtable Twitter chat Monday, Feb. 27 at 3 pm est when our guest will be Andrew Walker of E3 Strategy.