The notices are compelling when they’re sent by organizations you actually want to hear from. Not so much when the senders have been more interested in building their lists than in understanding whether the people who make up their target audiences actually want to be in touch with them. Either way, this is a moment of truth for email marketing, and one that any honest, diligent marketer should welcome.
Tagged: Email Marketing
The last two weeks of 2013 brought a wave of online traffic that pointed to the lasting power of email marketing, but revealed one sure-fire way to over-saturate even the most committed audience.
Despite the bad rap it often gets, Shelly says email is one of the most valuable marketing tactics she uses on behalf of her clients.
The client is always right.
So when a meeting organizer told me firmly that she saw no purpose in a post-conference blog, I stopped to listen.
Our team has spent a good part of the past year showing how social media can extend the life and breadth of a conference, while the cornerstone content of a conference adds new life and meaning to blogs, wikis, and online discussion boards.