A summary of the April 16 #eventtable Twitter chat. The title of the chat was Event Industry Influencers: Who Are They, Really? (Note: This chat was heavily attended and went very fast. Some tweets were lost. Our apologies.)
Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.
Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?