Landing sponsors for your event is a tough job that is getting tougher. Drastic changes forced on marketers by the advent of the internet, social media and mobile communication have[…]
Our May 7 #eventtable chat was sparked by a discussion started on the #eventprofs Facebook group page in which LoveIt Marketing Manager Lindsay Fultz voiced her frustration with expensive sponsorship opportunities that provide little value.
It’s a little like the elephant in the room. Broadcast advertising is no longer the only game in town. The advent of social media has added many more options for[…]