English: A Netflix envelope picture taken by BlueMint. (Photo credit: Wikipedia)
Adrian Segar believes there are event planning lessons to be learned from Netflix’s adjustment to the way customers view rented films. He shares his insights here.
Social Media & Content Marketing
ESOC’s Control Room (Photo credit: Wikipedia)
eVenue’s Kenji Crosland is always looking for stories about new ways to conduct meetings. Here he shares one way to harness the power of influencers by creating a social media war room.
Photo by Icon Presentations
The following is a guest blog article by Richard De Santis of Event Management Productions originally posted on the Sound n’ Sight blog.
Far too often, clients are led astray by their “designers” or “decorators” for a special event such as a social gala. Frequently the bad advice for design is well-intentioned but uninformed.
Herd of sheep (Photo credit: freefotouk)
Like many, Tahira Endean has had enough of uncomfortable, unsatisfying conferences where the attendee experience is not fully considered. She shares her thoughts on the topic here.
Not long ago, Eventwist’s Deborah Pannell, an event planner herself, took a cruise which gave her new insight about her profession. She shares her experience here.
This article was originally printed as a guest post on http://lizkingevents.com. Please visit Liz’s site for more excellent pieces on events, event planning and event tech.
Social Media & Content Marketing
Kari Rippetoe of Tuvel Communications, has discovered a win/win situation for event planners and social media communities. She shares tips for getting the most out of social media partnerships, here.
As we’ve worked with more and more events over the last couple of years, we’ve come to realize the importance of building lasting relationships that provide promotional value to everyone involved. Don’t get me wrong, everything we do is about building lasting and valuable relationships through social media with people who can help spread the word. But we’ve taken that a step further with our event clients by building cross-promotional partnerships on their behalf – what we call Social Media Partnerships.
Adrian Segar and Ruud Janssen have been co-facilitating a new type of session at meetings industry conferences that seems to be gaining fans. Check out Adrian’s description of the Solution Room here.
Last year Tahira Endean organized one of the most widely talked about Event Camps, Event Camp Vancouver. It was a hybrid event that included remote participation, remote speakers, gamification and more. Here she shares some of what she learned from that experience and from many years of producing hybrid events.
Deborah Pannell has taken her years of experience working in a holistic health practioner’s office, and boiled them down into tips to help you navigate the chaotic world of event planning. She shares them here.
Social Media & Content Marketing
Social media’s “Content is King” catchphrase drives home the importance of high quality information as the fulcrum in most new media marketing strategies. As a result, event organizers are seeing conference generated content in a whole new light.
What Do You Want to Know About Marketing Events Online?March 24, 2016Smarter Shift Hands #ContentChat Over to Lucy Rendler-KaplanJanuary 19, 2016
Brian Honigman on Choosing Topics For Your Content MarketingJanuary 12, 2016
Building Community via PodcastingJanuary 7, 2016
Monetizing Content: Is The Energy Mix the Next Big Thing in News? on:Broadcast or Narrowcast? Why Search Engine Rank May Not Be Your Goal
Journalist or Marketer? History Sets Your Content Marketing Style - Smarter Shift on:Why Smart Companies are Snapping Up Journalists for Content Marketing
Groundtruthing Keeps Content Marketing Honest - Smarter Shift on:A Moment of ClarityThe Death of Verbatim Conference Video on:How Online Content Management Made Conference Video Obsolete