Tagged: Facebook

Social Media & Content Marketing

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Why Your Content Needs High-Impact Visuals

  • June 6, 2014

alt+"IMAGE-high-impact-visuals-smarter-shift"A few years ago I had a colleague who was staunchly opposed to the growing trend of including high-impact visuals in the online content he produced.

His argument ran something like, “I’m a writer. My job is to grab my readers by the throat and convince them of the value of my content, using only my words.” To this guy, images were a distraction at best, and an example of pandering to the lowest common denominator at worst. Just because people like bright and shiny things didn’t mean we should cave—in fact, it was our responsibility as content providers to stand firm against the onslaught of the catchy visual!

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Social Media & Content Marketing

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Shh! Work-around Can Help Recover Facebook Page Views

  • April 11, 2014

alt="IMAGE-facebook-page-views-gone-make-them-come-back"If you’re a social media type, you must have noticed that in recent months Facebook, once a lynchpin of many a content marketing campaign, has begun to lose its luster.

Businesses that had invested countless hours building up a loyal following of “Likes” on their Facebook Pages began to notice last fall that something was amiss: despite their healthy numbers, relatively few of those who’d liked their page were actually seeing it in their newsfeed. Whereas once they might have been able to count on upwards of 75% of their likes receiving their page notifications, that percentage seemed to dwindle steadily. These days, it’s not uncommon to find that only about 5% of those who’ve liked a page will actually see anything posted on it.

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Social Media & Content Marketing

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Facebook Fraud: Are Those Likes Legitimate?

  • February 17, 2014

A week-old video on fraudulent Likes has amped up a simmering debate on whether Facebook is a reliable platform for online marketing and community-building.

The fun began February 10 when Derek Muller, host of the Veritasium science blog, posted a nine-minute account of his tour through click farms, Facebook ads, and a deliberately horrible test page called Virtual Cat. Some of the pushback is coming from Lindsay Fultz, a friend of our firm and a Facebook marketing powerhouse who’s done a great job helping brands find their following online.

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Social Media & Content Marketing

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You Thought Upworthy Was the Best Thing On Your Facebook Feed. Then You Couldn’t Find It. Finding Out Why Could Make You a Better Online Campaigner.

  • February 13, 2014
ALT="Upworthy_lost_traffic_in_Facebook_algorithm_update"

Cat photos were the target when Facebook moved to smarten up its content algorithm. Upworthy may have been collateral damage. Photo: Wikipedia

When I first heard that a change in the Facebook algorithm had throttled traffic to Upworthy, the popular video curation site with a declared interest in “things that matter,” my first reaction was to look for the nearest Friends of Upworthy petition.

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  • About Smarter Shift

    Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.

    Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?