Growing Your Social Media Accounts Organically
Summary of a Twitter Chat on growing your social media accounts organically.
Tagged: Facebook
Facebook for Content Marketing: Tips, Tools, Thoughts
Summary of a Twitter chat about using Facebook for content marketing.
Social Media & Content Marketing
Why Your Content Needs High-Impact Visuals
A few years ago I had a colleague who was staunchly opposed to the growing trend of including high-impact visuals in the online content he produced.
His argument ran something like, “I’m a writer. My job is to grab my readers by the throat and convince them of the value of my content, using only my words.” To this guy, images were a distraction at best, and an example of pandering to the lowest common denominator at worst. Just because people like bright and shiny things didn’t mean we should cave—in fact, it was our responsibility as content providers to stand firm against the onslaught of the catchy visual!
Content Marketing Trends: 2014 and Beyond
Summary of a Twitter chat on content marketing trends for 2014 and beyond.
Social Media & Content Marketing
Don’t Write Eulogies Yet: Social Media Platforms Aren’t Dying
A bad moon is rising over social media platforms, according to sources. Google+ is the walking dead. Twitter is dying. Oh, and Facebook is moribund. Plus, don’t get too attached to your blog—blogging is on its way out. Or so I hear.
Social Media & Content Marketing
Shh! Work-around Can Help Recover Facebook Page Views
If you’re a social media type, you must have noticed that in recent months Facebook, once a lynchpin of many a content marketing campaign, has begun to lose its luster.
Businesses that had invested countless hours building up a loyal following of “Likes” on their Facebook Pages began to notice last fall that something was amiss: despite their healthy numbers, relatively few of those who’d liked their page were actually seeing it in their newsfeed. Whereas once they might have been able to count on upwards of 75% of their likes receiving their page notifications, that percentage seemed to dwindle steadily. These days, it’s not uncommon to find that only about 5% of those who’ve liked a page will actually see anything posted on it.
Social Media & Content Marketing
Facebook Fraud: Are Those Likes Legitimate?
A week-old video on fraudulent Likes has amped up a simmering debate on whether Facebook is a reliable platform for online marketing and community-building.
The fun began February 10 when Derek Muller, host of the Veritasium science blog, posted a nine-minute account of his tour through click farms, Facebook ads, and a deliberately horrible test page called Virtual Cat. Some of the pushback is coming from Lindsay Fultz, a friend of our firm and a Facebook marketing powerhouse who’s done a great job helping brands find their following online.
Social Media & Content Marketing
You Thought Upworthy Was the Best Thing On Your Facebook Feed. Then You Couldn’t Find It. Finding Out Why Could Make You a Better Online Campaigner.
Cat photos were the target when Facebook moved to smarten up its content algorithm. Upworthy may have been collateral damage. Photo: Wikipedia
When I first heard that a change in the Facebook algorithm had throttled traffic to Upworthy, the popular video curation site with a declared interest in “things that matter,” my first reaction was to look for the nearest Friends of Upworthy petition.
Social Media & Content Marketing
Content Marketing for Your Personal Brand
How do you use content marketing to build your personal brand?
That was the question we asked guest Dennis Shiao, Marketing Director for INXPO, this week. Below is a summary of that Jan. 25th chat.
Farewell Rick Redfern: A Revolution in Search of a Cash Flow
What would you do if Twitter stopped tweeting and YouTube suddenly went off the air?
Particularly if you lived in a community where television outlets were consolidating, radio stations had cut local programming, and the venerable daily newspaper was on the verge of shutting down?
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