This week’s #eventtable Twitter chat featured guest Elizabeth Henderson sharing what she’s learned about gamification for events as both a researcher and as an event designer. Lindsey Rosenthal filled in as moderator for the chat which yielded some fascinating insights.
Participants at the Green Meeting Industry Council (GMIC) conference in Pittsburgh last week adopted a big, audacious challenge. The gathering of 150 or so meeting professionals called for a million[…]
Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.
Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?