Social Media & Content Marketing
If you’ve been in the content marketing business longer than about five minutes, you already know: this social media thing is trickier than it looks. It takes time and effort. There are unwritten rules about things like when and how often to post, how to acknowledge your sources, whether to include visual content, and if so, how much…and of course, each platform has its own quirks.
Summary of a Twitter chat about the importance of local SEO for content marketing.
Social Media & Content Marketing
A bad moon is rising over social media platforms, according to sources. Google+ is the walking dead. Twitter is dying. Oh, and Facebook is moribund. Plus, don’t get too attached to your blog—blogging is on its way out. Or so I hear.
Summary of a Twitter chat about whether or not Twitter and Google+ are dying and how content marketers should prepare.
Social Media & Content Marketing
A “hand-built” post and one generated by Google+
In the social media world, things really do move at the speed of light…or at least, faster than most of us can track. For instance, last Thursday I was sitting down to write a blog post about how to optimize posts on Google+ by avoiding the “drop your link and run” method.
Social Media & Content Marketing
Maydeleh the Wonder Dog had the answers all along: Take me for my morning walk. Get organized on Google+. Time for my treat. Photo: Karen Irving
Last Friday’s post on the surprisingly small proportion of businesses with active online profiles came at a time when we were finally sorting out a social media challenge of our own.
Social Media & Content Marketing
Google has implemented a new algorithm that penalizes authors who post low-quality content.
A summary of a Twitter chat, with guest Malhar Barai, on using Google+ Communities for content marketing.
Summary of a #ContentChat Twitter chat about easy SEO tips for content marketers.
Social Media & Content Marketing
Are you overwhelmed by the amount of information coming to you in your Google+ stream? Dennis Shiao offers ideas for filtering that information using Google+ Circles. Check out his 5 tips here.
What Do You Want to Know About Marketing Events Online?March 24, 2016Smarter Shift Hands #ContentChat Over to Lucy Rendler-KaplanJanuary 19, 2016
Brian Honigman on Choosing Topics For Your Content MarketingJanuary 12, 2016
Building Community via PodcastingJanuary 7, 2016
Monetizing Content: Is The Energy Mix the Next Big Thing in News? on:Broadcast or Narrowcast? Why Search Engine Rank May Not Be Your Goal
Journalist or Marketer? History Sets Your Content Marketing Style - Smarter Shift on:Why Smart Companies are Snapping Up Journalists for Content MarketingGroundtruthing Keeps Content Marketing Honest - Smarter Shift on:A Moment of ClarityThe Death of Verbatim Conference Video on:How Online Content Management Made Conference Video Obsolete