A carbon reduction study released in mid-December shows how businesses and other organizations can connect the dots between their day-to-day greenhouse gas reduction programs and the sweeping, ambitious targets that[…]
Last Friday, the Canadian Broadcasting Corporation reported that Prime Minister Stephen Harper had written to U.S. President Barack Obama in late August, proposing “joint action to reduce greenhouse gas emissions[…]
Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.
Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?