There’s quite a tempest brewing over the Virtual Access Pass that our professional association, Meeting Professionals International (MPI), has introduced for its 2009 World Education Congress (WEC), which gets under[…]
There was a quiet moment of realization that I took away from MPI’s MeetDifferent conference in Atlanta. One of the Monday morning breakouts was an Unconference session, where participants facilitated[…]
Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.
Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?