Tagged: meeting planners

Low-Carbon Meeting Design

1

NYC Conference Makes Event Sustainability Sexy

  • December 11, 2012
Not long ago, Deborah Pannell attended a conference focusing on event sustainability – a big issue for today’s event planners.  She shares what she learned from the experience here.
Sustainability has become a big issue in the world of event planningSustainability – it’s on everyone’s mind. In addition to the idealism fueling the eco-friendly movement, big companies like Wal-Mart, Kraft Foods, and Nestle are now really stepping up their game. It’s no longer just the right thing to do – it also makes business sense.

Led by Jill Taub Drury and the team at Drury Design Dynamics, the New York Metro Chapter of ISES (International Special Events Society) presented its second annual Sustainability Summit at the Rubin Museum of Art this past Tuesday, April 3rd. The ambitious late afternoon/evening program included educational workshops, presentations and an expert panel discussion. After being well educated and inspired, attendees were invited to mingle with experts and other guests in a stylish alternative to the traditional trade show floor, dubbed “Marketplace 2.0.” Add the sumptuous offerings of Stephen Starr Events (cold curried pea soup topped with lobster and an assortment of local artisan cheeses were among my personal favorites), and you get a sense of just how luxurious sustainability can really be!

Read more

Low-Carbon Meeting Design

0

Sustainable Event Tools You Can Use Right Now

  • November 30, 2012

Shawna McKinley has collected some great resources for keeping events sustainable. She shares some of them here.

Believe nothing in life comes for free? There’s always a string attached? Think again! Right here, right now you can get free help with your sustainable event. No memberships. No cost.
And you know what that means…no reason to procrastinate!

Read more

The Conference Publishers

0

What Luxury Cruises Can Teach Event Planners

  • October 29, 2012

Not long ago, Eventwist’s Deborah Pannell, an event planner herself, took a cruise which gave her new insight about her profession.  She shares her experience here.

This article was originally printed as a guest post on http://lizkingevents.com. Please visit Liz’s site for more excellent pieces on events, event planning and event tech.

Read more

Social Media & Content Marketing

0

What Social Media Partners Can Do For Events

  • October 23, 2012

Kari Rippetoe of Tuvel Communications, has discovered a win/win situation for event planners and social media communities. She shares tips for getting the most out of social media partnerships, here.

As we’ve worked with more and more events over the last couple of years, we’ve come to realize the importance of building lasting relationships that provide promotional value to everyone involved. Don’t get me wrong, everything we do is about building lasting and valuable relationships through social media with people who can help spread the word. But we’ve taken that a step further with our event clients by building cross-promotional partnerships on their behalf – what we call Social Media Partnerships.

Read more

Find us on Google+

  • About Smarter Shift

    Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.

    Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?