More and more event professionals are choosing to take a stand when dealing with controversial issues that affect their work. How do you decide when to speak out? Can it be good for business? How do you mitigate blowback? Our 6/11 #eventtable chat addressed these concerns.
Interest conflicts, climate change, human trafficking, discrimination – these are some of the issues that may touch the everyday work of an event professional.
So often in the past, we have turned a blind eye excusing questionable practices with the phrase, “It’s just business.” But in this age of transparency, is that the best approach?
It’s a little like the elephant in the room.
Broadcast advertising is no longer the only game in town. The advent of social media has added many more options for marketers. And everyone is demanding more interaction, more value for their money.
A summary of the April 16 #eventtable Twitter chat. The title of the chat was Event Industry Influencers: Who Are They, Really? (Note: This chat was heavily attended and went very fast. Some tweets were lost. Our apologies.)
If like so many this week, you are thinking about what constitutes a top influencer in the meeting/event industry you may want to join Monday’s #eventtable chat entitled, Meeting/Event Industry Influencers: Who Are They, Really? at 3 pm est on Twitter.
How do you design your meeting or event to be brain-friendly and engaging? Neuroscience researcher Andrea Sullivan joined the #eventtable chat on 3/9 to share her expertise on this valuable topic.
Due to unforeseen circumstances, the March 19 #eventtable chat with guest Doreen Ashton Wagner has been postponed until March 26 at 3 pm et. Please join us next week to discuss:
Is This the End of the Room Block?
Find out from Doreen Ashton Wagner on #eventtable, March 19 at 3 PM (Eastern)
Room blocks for major meetings and events may soon be on the endangered list, says Doreen Ashton Wagner, managing director of Alexandria, Ontario-based Greenfield Services.
What Do You Want to Know About Marketing Events Online?March 24, 2016Smarter Shift Hands #ContentChat Over to Lucy Rendler-KaplanJanuary 19, 2016
Brian Honigman on Choosing Topics For Your Content MarketingJanuary 12, 2016
Building Community via PodcastingJanuary 7, 2016
Monetizing Content: Is The Energy Mix the Next Big Thing in News? on:Broadcast or Narrowcast? Why Search Engine Rank May Not Be Your Goal
Journalist or Marketer? History Sets Your Content Marketing Style - Smarter Shift on:Why Smart Companies are Snapping Up Journalists for Content MarketingGroundtruthing Keeps Content Marketing Honest - Smarter Shift on:A Moment of Clarity
The Death of Verbatim Conference Video on:How Online Content Management Made Conference Video Obsolete