So often in the past, we have turned a blind eye excusing questionable practices with the phrase, “It’s just business.” But in this age of transparency, is that the best approach?
Tagged: meetings industry
It’s a little like the elephant in the room.
Broadcast advertising is no longer the only game in town. The advent of social media has added many more options for marketers. And everyone is demanding more interaction, more value for their money.
If like so many this week, you are thinking about what constitutes a top influencer in the meeting/event industry you may want to join Monday’s #eventtable chat entitled, Meeting/Event Industry Influencers: Who Are They, Really? at 3 pm est on Twitter.
Room blocks for major meetings and events may soon be on the endangered list, says Doreen Ashton Wagner, managing director of Alexandria, Ontario-based Greenfield Services.